Empowering Financial Wellness & Guiding Growth With Trust and Technology.
A Khwarizmi Ventures Portfolio Story..
In a world where managing money still feels complicated for many, a bold idea was born in Saudi Arabia. In December 2021, Ali Aloraini and Faisal Alqarni launched Malaa with one clear mission: to make personal finance smarter, simpler, and more empowering. They saw a future where anyone could take control of their financial journey. With smart technology, AI, powerful data, and a deep focus on user experience, Malaa is rewriting the rules of money management and opening the door to a more confident, financially free generation.
Igniting Financial Clarity:
Malaa’s Origin Story began with a simple but powerful idea in 2021 to help people truly understand their money. Started as a tool to track spending and identify investable income quickly evolved into a platform that let users to take control of their financial state and invest into their funds. With seamless transition from open banking into an all together investing platform, Malaa didn’t just offer insights it offered action.
Ahmed delivering the first official Calo meal in Saudi to Khwarizmi Ventures
19 June 2021
Building the Infrastructure for Everyday Investors:
Malaa’s platform started with a simple question: “How much can I invest?” By helping users understand their spending, track their liquidity, and then seamlessly invest in curated financial products, Malaa created a full-stack experience for the modern Saudi investor. Their exclusive access to funds and fintech partnerships positioned them not just as a budgeting tool but as a gateway to wealth-building.
The first official meal delivered in Saudi Arabia
21 June 2021
Spotting the Signal:
Why Khwarizmi Backed Malaa. We first encountered Malaa in December 2020 the early days of their journey, when we were navigating the up and coming fintech scene. From the outset, we were drawn to their vision and the team’s deep understanding of fintech infrastructure and their ability to get things done. Their early traction in the SAMA Sandbox and their ability to move fast made it clear: Malaa was onto something big. ​
Our managing partner with the founder during the third anniversary in Saudi Arabia
2 November 2023
From First Meeting to First Milestone.
The relationship deepened quickly. We supported Malaa closely as we introduced a strategic partnership with SNB Capital, one of the Kingdom’s leading FIs. They were looking into emerging fintech companies in the region and when they first met, SNB saw what we had seen from the start and led their series A round of $17.3 million, and grew their AUM base and gained more traction We also led their bridge round helping close a pivotal deal with Derayah financial that validated their model and opened doors to broader institutional interest. Our role was to connect, advise, and back a team that was already executing with precision and purpose.
Looking Ahead:
From Insights to Credit. With a strong foundation in place, Malaa is now preparing for its next chapter: credit. The team is actively working on launching lending products that align with users’ financial behaviour and goals. By leveraging the data they’ve already gathered, Malaa is uniquely positioned to offer personalized, responsible credit. Bridging the gap between financial awareness and financial empowerment.
